I’m sure you have already seen the new NHL, “Is this the year? commercials.
I found this mash-up over at AOL FanHouse.
Now, I actually like this ad. I love that Ryan Miller is featured so prominently. I like that hockey is an international sport, and I wish that the ad featured more players speaking in their native language. I loathe the anti-Sid sentiment at the end of the retooled ad………..but this mash-up made me laugh. I laughed because from the very first time I saw this commercial, every time they asked, “Is this the Year?” I responded out loud with a resounding “No”.
It was pure instinct.
I’m no advertising genius, but the fact that on first viewing I was literally responding in the negative to the commercial seems like a fairly large flaw in the advertising campaign.