Over the last few months I’ve grown increasingly disillusioned with the tone and quality of sports coverage. I don’t really feel like getting into it in-depth right now (and let’s be honest, you don’t really feel like reading about it in-depth right now), but I’ve been plagued by an increasing awareness that the entire sports media industry (teams, journalists, radio) is just part of a big giant machine designed to extract money from fans.
WGR sells “BIG STORY! IT’S A BIG STORY! LET’S TALK ABOUT IT! YOU DON’T WANT TO MISS IT! BIIIIIG STORY!” and The Buffalo News sells, “objectivity,” but it’s allllll just a big sell and it’s all designed to take advantage of our love of sports for profit.
In my opinion, sports coverage isn’t news. It’s entertainment on every level. Which is fine… but lately I keep find myself wondering “Why am I blindly consuming so much of this coverage?” I think I might enjoy the Sabres better on a media island. I’ve gotten to the point where I’d almost rather just get my news directly from the Sabres because at least they’re completely upfront about their motivations. The Sabres are all “We produce hockey, and in exchange, please give us your money.” I find that approach refreshing by comparison.
Anyway, that’s neither here nor there, because this week along came Mario Williams. It would be impossible to overstate the NON-STOP HOOPLA we’ve witnessed via twitter and the radio waves. And I loved it.
UPDATE: He IS a Bill! While I was writing this post someone reported to someone else who reported to Twitter that there’s a 1:30 press conference scheduled and YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAY!
I’ve enjoyed this saga from beginning to end. I think the reason I’ve found the Mario Party so charming is that there really hasn’t been any counterpoint. For the two days (before he signed) the conversation was nothing more than unmasked, vulnerable hope. That’s it. There really wasn’t anyone saying, “No. Don’t do it. Mario Williams is a waste of money.” I encountered a few people on twitter yesterday who seemed to take some perverse pleasure in predicting that Mario would crawl out of town under cover of darkness, but for the most part, every single Buffalonian who was talking about Mario Williams was simply saying, “I hope this happens. I would be so happy if this happens.” It was nice.
AND HE SIGNED, which feels like the Football Gods way of rewarding Bills fans for their vulnerable hope.
I have no doubt that the sports media machine will begin churning out the commentary within the hour, but I’m grateful for the few days of relative agreement. When the sports news got really intense, it was the voice of the fan which dictated the conversation. The newspaper, the radio, the Bills, the bloggers, the fans, everyone was on the same page. Basically, everyone in Buffalo made the same silly wish, and then the silly wish came true.
Good job, team.